Tuesday, 24 February 2015

Advertising Poster 1

Advertisng campaign number 1. Official poster. 



I have made the image clearer, re-edited the font and the text. I've slightly stripped back the superlatives, and kept the ones that would be realistic to a new film of this type of drama. Compare both and see the detail changes I've attempted to make.

I've arguably chosen vogue as a superlative. This poster seems gritty and urban and nothing to do with fashion, yet the females shirt is highlighted this shows a lot of thought has gone into the costumes and that is the link with vogue because vogue operates in fashion. This implies this isn't just an urban black people killing each conventional drama. It  illustrates there is more than one ideology in it. which causes it to become interesting and unconventional.

I chose to highlight the colour red because it is such a good colour to use in posters like these. That aspect is conventional. Red can be used as a passionate colour just as much as it can be used as a dangerous colour. In this poster I like to think, I used it in both ways (just like the Four Brothers poster)

The layout is simple I used a lot of the structure from the Submarine poster I spoke on.

I used eye contact in this image because I like eye contact in images. It brings the audience into the photo, the fact that I placed the camera between the legs of the boy looking right at the girl shows the perspective of that boy.

What I wanted to capture in this image was normalness. Just a girl walking down a street but then confronted by someone which brings her to an abrupt stop. The girls frozen foot portrays this perfectly.

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