I will be basing my print coursework on the posters of the
films: Four Brothers, Get Rich or Die Tryin’ (GRoDT) and Submarine. I’ve chose
these films because all three films use different design strategies, and all
strategies are affective. Four Brothers uses a very simple way of designing
there posters, but is very effective, this is similar GRoDT they both use
similar design techniques using the colour red to communicate what they want
the audience to know, while Submarine uses a deeper thinking design with
quotations. I think finding an advertising area between all three will be a
good target because the film I am doing is a youth drama similar
to GRoDT, but I’m hoping to add a different side to it and not just black kids
killing each-other.
Four Brothers is a film about four adopted boys, who grew up
with their foster mother. As the years go on the boys turn to men and grow
apart, only to be brought back together due to their foster mothers murder. The
four men then pledge to avenge her death by killing the people who murdered her.
The posters allows the audience to know
the foster mother gets murdered, this causes the audience to wonder why, in
doing so the audience form an interest in it, and makes them want to see what
happens. This poster also uses levels. The
camera is placed at the brother’s feet with them looking down, it shows
that they are the most powerful in
the picture, this also depicts the masculinity of the brothers. The word ‘brothers’ is in red, red is
seen as a passionate dangerous
colour. This makes sense with the text ‘they came home to bury their mother,
and her murderer’.
Submarine is a film about a very weird boy, and his story
about going out with the girl he fancies, while his trying to figure out
whether his moms having an affair. This is a very smartly directed, smartly
written film. This smart quality is used in the posters the posters because
they use colours to signify different things. My first reaction to watching the
film was “this film has nothing to do submarines”, the only reference to an
actual submarine is in this poster. Where
a section of the poster is coloured in blue (what I assume must be signify
water) and half of the boy’s face is submerged. As if it is saying his struggling
to stay afloat, which can reflect his status in the film. I like this.
Using parts of the design that makes the audience think, but without over
complicating it.
Get Rich or Die Tryin’ is a film about an orphan (Marcus) left
alone after his mother’s mysterious murder, and his father’s disappearance.
Marcus is then taken in by his uncle’s family, as the child. As he grows he
desires more and enters the world of drug dealing, he works his way up
the ladder until his in the company of the city’s biggest gangsters, with this
comes many problems. This status also
helps Marcus find his father, the person who murdered his mother, and the
reason why. Marcus is played by the
world famous rapper 50 cent, the poster uses this to its advantage almost like
a celebrity endorsement they use 50 cents real name ‘Curtis’ and his stage
name to make sure the audience are aware who it is. This poster also uses
similar colours to four brothers. The only colour on the poster is the colour
red. In red is the text “Get Rich or Die
Tryin’”, this plays almost the exact role of the four brothers “they came home
to bury their mother, and her murderer”, a strong passion and a danger. In
this poster 50 cent is shown gripping on to a child as he gazes directly into
the camera the zeitgeist of this time is that people love babies, and the fact
that 50 cent is holding one makes the audience emphasise with him, and wants to
watch the film to see his journey. This is all through eye contact.
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