4 million people viewed the YouTube video in one week!
Biggest viral marketing campaign of 2013
Directed by Wilson Dougal. He has directed campaigns for
John Lewis.
Went to the Shetland to audition ponies. They then saw
socks. They said he oozed star quality.
The Pony Mixer is a web-based app that basically allows you
to create your own dancing version of Socks. You didn't need to download
anything you just had to go to ponymixer.com, then create your version. After doing
so the audience was then encouraged to share it online.
Interesting selection - as always . you have explored a clever campaign and found some useful elements for exploration.
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