RESEARCH 2

These logos are significant to my research, although the purpose of me having them here are not to admire how it represents the businesses product, but to analyse how their logos create an identity for the business. An identity I think goes hand in hand with the business product.

These logos tell the viewer(s) nothing about their product other than it is very creative. For example the Pixar logo. What is seen is the word ‘Pixar’ on a blue-ish background, with the ‘I’ replaced with a lamp, what is meant I see is the creativity of Pixar. Dream Work’s logo is of a boy on the moon. Fishing.  What is meant again I think is creativity. I cannot see how this represents animations yet it is very well known due to this unique factor.

Pixar work in the animation industry, they have produced films such as Toy Story and Finding Nemo, and these are seen as some of the best animation movies ever made. The still Pixar logo doesn’t represent animation. It doesn’t follow the conventional way of film logos for example incorporating the photographic film, or some sort of 60’s camera in their logo. This factor makes the logo unconventionally interesting, this element causes the logo to be memorable, creating an identity for the business. I could use this in the creation for the Silver Lining logo, because it won’t be known, so for it to be a successful logo I would need to make it interestingly different. The Dream Works logo is unique in this way also, the designers smartly made the logo avoiding focusing on the individuals like the boy or the moon, but the entire concept of the boy on the moon, this can be seen as unlimited creativity and showing how good of film makers they are, to further back this up it can be proven through the fact that Dream Works are so high up there’s nothing that can compete with them, this shows their dominance on the animation industry. Coming from this point, creativity is also shown, by the boy on the moon fishing. This is impossible but the reality that he can still be there shows how Dream Works look at things.

Although neither Pixar nor Dream Works represents the product they are trying to sell. They create a brand identity. I want to capture this in the creation of the silver linings logo.