Audience

The audience to Point Blank according to the brief (Silver Ling productions)  is 15-35, but I've noticed the age of watching these programmes are falling. So realistically the target audience will be aged between: 11-35. My product will be urbanized, similar to channels 4’s Top Boy, so going into more detail it will be aimed at those who enjoy watching gangster programmes, or live in urban areas and like to imagine the fantasy. My product will hopefully have a a mixed gender audience 

This product will be shown pre-watershed. Although Top Boy is post-watershed, and swearing is a large part of it. Strong language is used in expression and to illustrate the grittiness of the inner city areas, and it works for Top Boy. Also sexual scenes Top Boy shows clips of their intimate scenes, to show a visual. But I think I can direct my product in such a way it will remain effective without strong language and sexual scenes.

My target audience like these types of programmes because they can relate to it. While others like to think they can. Either way they enjoy programmes of this genre.

logos

This is my final logo. I tried to construct a business identity by using that aspect of the Pixar’s logo I spoke on in research 2. With this logo I tried to go against the main conventions of movie production logos.

The man’s silhouette is insignificant just like how I interpreted the boy in the Dream Works logo, this aspect will hopefully make this logo memorable. I also tried to incorporate a hint of conventionalism with how high the logo is, representing the quality of the product.

I don’t like this logo. It isn't very nice to look at, but it is simple, effective, and represents silver lining productions. I designed this to be seen as the bringer of something good. Which is why the actual “Silver Lining Productions” writing is around the sun which is just emerging from wet weather.

This is safe.

RESEARCH 2

These logos are significant to my research, although the purpose of me having them here are not to admire how it represents the businesses product, but to analyse how their logos create an identity for the business. An identity I think goes hand in hand with the business product.

These logos tell the viewer(s) nothing about their product other than it is very creative. For example the Pixar logo. What is seen is the word ‘Pixar’ on a blue-ish background, with the ‘I’ replaced with a lamp, what is meant I see is the creativity of Pixar. Dream Work’s logo is of a boy on the moon. Fishing.  What is meant again I think is creativity. I cannot see how this represents animations yet it is very well known due to this unique factor.

Pixar work in the animation industry, they have produced films such as Toy Story and Finding Nemo, and these are seen as some of the best animation movies ever made. The still Pixar logo doesn’t represent animation. It doesn’t follow the conventional way of film logos for example incorporating the photographic film, or some sort of 60’s camera in their logo. This factor makes the logo unconventionally interesting, this element causes the logo to be memorable, creating an identity for the business. I could use this in the creation for the Silver Lining logo, because it won’t be known, so for it to be a successful logo I would need to make it interestingly different. The Dream Works logo is unique in this way also, the designers smartly made the logo avoiding focusing on the individuals like the boy or the moon, but the entire concept of the boy on the moon, this can be seen as unlimited creativity and showing how good of film makers they are, to further back this up it can be proven through the fact that Dream Works are so high up there’s nothing that can compete with them, this shows their dominance on the animation industry. Coming from this point, creativity is also shown, by the boy on the moon fishing. This is impossible but the reality that he can still be there shows how Dream Works look at things.

Although neither Pixar nor Dream Works represents the product they are trying to sell. They create a brand identity. I want to capture this in the creation of the silver linings logo.