A GENERATION OF PASSIVE VOYEURS

SILLY DAVE :  

Viral Marketing Presentation

4 million people viewed the YouTube video in one week!

Biggest viral marketing campaign of 2013

Directed by Wilson Dougal. He has directed campaigns for John Lewis.

Went to the Shetland to audition ponies. They then saw socks. They said he oozed star quality.

The Pony Mixer is a web-based app that basically allows you to create your own dancing version of Socks. You didn't need to download anything you just had to go to ponymixer.com, then create your version. After doing so the audience was then encouraged to share it online.

Sound Analysis

SKIP THE FIRST 38 SECONDS

Goodfellas is thought to be the greatest film ever Directed by Martin Scorsese.

The sequence opens with a very creative title sequence; which shows the credits moving in sync to the sound bridge of vehicles. Scorsese merges both none diegetic, and diegetic sounds into this sequence, to add intrigue from the outset and to entice the viewer to question the art, questions like where the sounds are coming from?, and why did the director choose that moment to begin the film? Scorsese links both sections of this sequence by doing so. From this aspect of the sequence, it is shown that the film is fast paced and well-constructed. Which is very important for the audience to learn whether a film is worth watching.

The last 10 seconds of this clip also uses sound effectively over lapping narration and none diegetic sound, made even more effective by the shot selection. This sequence is where Henry Hill says ‘as far back as I can remember I’ve always wanted to be a gangster’, on the end of that sentence the camera zooms in to almost make the audience take a look into Hill’s life, on the back of the sentence, the music begins marking that moment as an important one. The music played captures the age of the film, building up to at the climactic moment where Hill stars into the distance.

This sequence is extremely ambiguous towards the end, because the music paints the brutal murder as something to be celebrated. From this clip I would assume the genre of the film as being an action with a hint of comedy due to the sound.