Wednesday, 7 January 2015

Youthful Advertising 1


Teaser advertisement campaigns are used to show the public what the show is about and the target audience they are aiming it at. A teaser advertisement doesn't reveal a lot about the product, but the things that are important and will cause a hunger for their product, with hopes that the viewers will be enticed to watch the programme. The purpose of this is to arouse widespread attention, and build excitement and expectations through consumer curiosity.

 This advertisement is highly sexualised, this instantly gives the impression that it is aimed at a young audience, because the elderly don’t generally like sexual things. Youth is portrayed by the texture of background of the E4 logo and the programme information. It is scrunched showing its imperfect, and I’m assuming the designers of this wanted the viewers to link the programme and the imperfection aspect. This and this highly sexualised picture.